Brands that decreased advertising and marketing spending during recessions between the and early saw the lowest growth in market share once the crisis was over, as described by the report published in 2022. In comparison, brands that increased or maintained their media spending in periods of crisis recorded a *** percent and a *** percent increase in market share, respectively.
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Ebiquity. (April 14, 2020). Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/
Ebiquity. "Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s." Chart. April 14, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/
Ebiquity. (2020). Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/
Ebiquity. "Changes in Brands' Market Share after Cutting, Holding, and Increasing Marketing Spend during Recessions between The 1980s and Early 2000s." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Apr 2020, /statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/
Ebiquity, Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s ÌÇÐÄÆƽâ°æ, /statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/ (last visited July 26, 2026)
Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s [Graph], Ebiquity, April 14, 2020. [Online]. Available: /statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/
