Key insights
- Total combined planned back-to-school/college expenditure in the U.S.
- bn USD

Detailed statistics
Combined back-to-school and back-to-college spending in the U.S. 2007-2026
- Share of parents who think the cost of education is out of control
- %

Detailed statistics
Share of parents who think the cost of education is out of control in the U.S. 2025
- Share of consumers who planned to use social media to assist while shopping for back-to-school products
- %

Detailed statistics
Usage of social media to assist U.S. back-to-school shopping 2011-2025
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Current statistics on this topic
Recommended statistics
Overview
6
- School enrollment in public and private schools U.S. 1965-2031
- Enrollment in public elementary and secondary schools U.S. 2022, by state
- Leading consumer spending events by expected average spend in the U.S. 2025
- Combined back-to-school and back-to-college spending in the U.S. 2007-2026
- Back-to-school spending in the U.S. 2006-2026
- Estimated total U.S. back to school expenditure by category 2026
Overview
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School enrollment in public and private schools U.S. 1965-2031

School enrollment in public and private schools U.S. 1965-2031
School enrollment in the United States from 1965 to 2021 for all levels of public and private schools, with projections up to 2031 (in 1,000s)
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Enrollment in public elementary and secondary schools U.S. 2022, by state

Enrollment in public elementary and secondary schools U.S. 2022, by state
Enrollment in public elementary and secondary schools in the United States in 2022, by state (in 1,000s)
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Leading consumer spending events by expected average spend in the U.S. 2025

Leading consumer spending events by expected average spend in the U.S. 2025
Leading consumer spending events by average expected per capita spend in the United States in 2025 (in U.S. dollars)
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Combined back-to-school and back-to-college spending in the U.S. 2007-2026

Combined back-to-school and back-to-college spending in the U.S. 2007-2026
Total combined planned back-to-school and back-to-college expenditure in the United States from 2007 to 2026 (in billion U.S. dollars)
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Back-to-school spending in the U.S. 2006-2026

Back-to-school spending in the U.S. 2006-2026
Total planned back-to-school expenditure in the United States from 2006 to 2026 (in billion U.S. dollars)
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Estimated total U.S. back to school expenditure by category 2026

Estimated total U.S. back to school expenditure by category 2026
Estimated back-to-school market spend in the United States in 2026, by product category (in billion U.S. dollars)
Average spending
8
- Average back-to-school spending per household in the U.S. 2026
- United States: expected back-to-school spending of parents per child 2013-2025
- Back-to-school budget in the United States in 2025, by category
- Expected spending by U.S. parents on back-to-school items by category 2026
- Breakdown of U.S. back-to-school expenditure by category 2025
- Ways consumers make back-to-school shopping more affordable in the U.S. 2024-2025
- Share of parents who think the cost of education is out of control in the U.S. 2025
- Share of parents who think they have to buy too many back-to-school items U.S. 2025
Average spending
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Average back-to-school spending per household in the U.S. 2026

Average back-to-school spending per household in the U.S. 2026
Average planned back-to-school spending per household in the United States from 2004 to 2026 (in U.S. dollars)
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United States: expected back-to-school spending of parents per child 2013-2025

United States: expected back-to-school spending of parents per child 2013-2025
Average expected back-to-school spending of parents per child in the United States from 2013 to 2025 (in U.S. dollars)
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Back-to-school budget in the United States in 2025, by category

Back-to-school budget in the United States in 2025, by category
Back-to-school budget in the United States in 2025, by category
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Expected spending by U.S. parents on back-to-school items by category 2026

Expected spending by U.S. parents on back-to-school items by category 2026
Expected spending on back-to-school items among parents in the United States in 2026, by category (in U.S. dollars)
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Breakdown of U.S. back-to-school expenditure by category 2025

Breakdown of U.S. back-to-school expenditure by category 2025
Share of back-to-school spending in the United States in 2025, by product category
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Ways consumers make back-to-school shopping more affordable in the U.S. 2024-2025

Ways consumers make back-to-school shopping more affordable in the U.S. 2024-2025
Ways consumers make back-to-school shopping more affordable in the United States in 2024 and 2025
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Share of parents who think the cost of education is out of control in the U.S. 2025

Share of parents who think the cost of education is out of control in the U.S. 2025
Share of parents who think the cost of education is out of control in the United States in 2025
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Share of parents who think they have to buy too many back-to-school items U.S. 2025

Share of parents who think they have to buy too many back-to-school items U.S. 2025
Share of parents who think schools ask them to purchase too many items during back-to-school items in the United States in 2025
Consumer behavior
8
- Attitudes towards back-to-school shopping in the U.S. in 2025
- United States: share of shoppers buying school supplies 2026, by category
- Back-to-school spending influenced by children in the U.S 2025
- Specific requests from kids for back-to-school shopping in the United States in 2025
- Usage of social media to assist U.S. back-to-school shopping 2011-2025
- U.S. parents who do not mind giving their kids pre-owned items for school 2025
- U.S.: ways parents use social media for back-to-school shopping 2025, by generation
- Payment methods for back-to-school shopping in the United States in 2024 and 2025
Consumer behavior
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Attitudes towards back-to-school shopping in the U.S. in 2025

Attitudes towards back-to-school shopping in the U.S. in 2025
Attitudes towards back-to-school shopping in the United States in 2025
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United States: share of shoppers buying school supplies 2026, by category

United States: share of shoppers buying school supplies 2026, by category
Share of consumers purchasing back-to-school (BTS) supplies in the United States in 2026, by category
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Back-to-school spending influenced by children in the U.S 2025

Back-to-school spending influenced by children in the U.S 2025
Parents who say their children's preferences generally influence their back-to-school spending plans in the United States in 2025
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Specific requests from kids for back-to-school shopping in the United States in 2025

Specific requests from kids for back-to-school shopping in the United States in 2025
Specific requests from kids for back-to-school shopping in the United States in 2025
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Usage of social media to assist U.S. back-to-school shopping 2011-2025

Usage of social media to assist U.S. back-to-school shopping 2011-2025
Share of consumers who planned to use social media to assist while shopping for back-to-school products in the United States from 2011 to 2025
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U.S. parents who do not mind giving their kids pre-owned items for school 2025

U.S. parents who do not mind giving their kids pre-owned items for school 2025
Share of parents who do not feel guilty about sending their children to school with pre-owned items in the United States in 2025
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U.S.: ways parents use social media for back-to-school shopping 2025, by generation

U.S.: ways parents use social media for back-to-school shopping 2025, by generation
Leading reasons Gen X and millennial consumers use social media for back-to-school shopping in 2025
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Payment methods for back-to-school shopping in the United States in 2024 and 2025

Payment methods for back-to-school shopping in the United States in 2024 and 2025
How consumers will be paying for back-to-school expenses in the United States in 2024 and 2025
Shopping time period and locations
4
- U.S. consumers who plan to do their back-to-school shopping sooner or later 2024
- Share of U.S. consumers that started their back-to-class shopping by July 2019-2026
- Back-to-school top shopping in the U.S.: anticipated shopping locations 2026
- Leading stores parents will likely visit for back to school shopping in the U.S. 2024
Shopping time period and locations
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U.S. consumers who plan to do their back-to-school shopping sooner or later 2024

U.S. consumers who plan to do their back-to-school shopping sooner or later 2024
When consumers expect to shop for the 2024-2025 back-to-school season compared to the previous year in the United States
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Share of U.S. consumers that started their back-to-class shopping by July 2019-2026

Share of U.S. consumers that started their back-to-class shopping by July 2019-2026
Share of consumers in the United States that had already started their back-to-school/college shopping by early July from 2019 to 2026
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Back-to-school top shopping in the U.S.: anticipated shopping locations 2026

Back-to-school top shopping in the U.S.: anticipated shopping locations 2026
Most popular shopping destinations for back-to-school consumers in the United States in 2026
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Leading stores parents will likely visit for back to school shopping in the U.S. 2024

Leading stores parents will likely visit for back to school shopping in the U.S. 2024
Leading brick-and-mortar stores parents of K-12 students plan to visit for back-to-school shopping in the United States 2024
Impact of inflation and tariffs
4
- Impact of inflation on back-to-school shopping among consumers in the U.S. 2024
- Impact of inflation on brand/product choice among U.S. back-to-school shoppers 2023
- Impact of the state of the economy on back-to-school shopping in the U.S. 2022-2024
- Ways in which back-to-school shoppers are reacting to tariffs in the U.S. 2025
Impact of inflation and tariffs
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Impact of inflation on back-to-school shopping among consumers in the U.S. 2024

Impact of inflation on back-to-school shopping among consumers in the U.S. 2024
Impact of inflation on back-to-school shopping among parents in the United States in 2024
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Impact of inflation on brand/product choice among U.S. back-to-school shoppers 2023

Impact of inflation on brand/product choice among U.S. back-to-school shoppers 2023
Has inflation impacted what brand and/or product choices you will make during back-to-school shopping?
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Impact of the state of the economy on back-to-school shopping in the U.S. 2022-2024

Impact of the state of the economy on back-to-school shopping in the U.S. 2022-2024
Impact of the state of the economy on back-to-school purchases according to consumers in the United States from 2022 to 2024
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Ways in which back-to-school shoppers are reacting to tariffs in the U.S. 2025

Ways in which back-to-school shoppers are reacting to tariffs in the U.S. 2025
Ways in which back-to-school shoppers are reacting to tariffs in the United States in 2025
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