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Share of shoppers who purchased cross-border worldwide in 2022, by generational cohort

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Source

Release date

March 2023

Region

Worldwide

Survey time period

November 2022

Number of respondents

16,557*

Special properties

who bought cross border for any of the following products in the last 12 months: clothing, footwear, cosmetics, luxury items, or electronics

Supplementary notes

* Gen Z (N=2,340), Millennials (N=6,939), Gen X (N=4,312), Baby Boomers (N=2,966). Survey conducted in 16 countries.

Citation formats

Share of cross-border online shoppers worldwide 2022, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 28, 2023
According to a survey, there is a correlation between consumer age and the prevalence of cross-border purchases. The data showed that the younger the consumer, the greater the likelihood of cross-border shopping. In 2022, six out of ten Gen Z shoppers (18 to 24 years old) had already made cross-border orders, followed by millennials at ** percent, Gen X at ** percent, and boomers at ** percent.
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Cross-border e-commerce in SingaporeE-commerce in IndonesiaCross-border e-commerce in ChinaE-commerce in ThailandE-commerce in the Asia-Pacific region
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