| Characteristic | Very important | Important to an extent | Cannot say either way | Not that important | Not important at all | No answer |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
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Release date
June 2022
Region
Japan
Survey time period
November 8 to 23, 2021
Number of respondents
5,493 respondents
Age group
15 years and older
Special properties
responses were retrieved via mail and e-mail; only one answer allowed
Supplementary notes
Original question: "When you buy products and services, how important are the following factors. Please answer for each factor with one option that applies. - Trends and popularity."
Sample size of age groups:
15 to 19 years: n = 240
20 to 29 years: n = 478
30 to 39 years: n = 634
40 to 49 years: n = 884
50 to 59 years: n = 969
60 to 69 years: n = 966
70 years and older: n= 1,322
Figures may not add up to 100 percent due to rounding by the source.
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