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Key purchasing factors for ordering fresh products online South Korea as of July 2024

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Source

Release date

October 2024

Region

South Korea

Survey time period

July 12 to 23, 2024

Number of respondents

1,000 respondents

Age group

15-59 years

Method of interview

Online survey

Supplementary notes

Up to three answers were possible.

Citation formats

Major purchase factors for fresh products online South Korea 2024

Published by
F. Watty,
Nov 26, 2025

According to a survey conducted among South Korean consumers in July 2024, fast delivery was the most important for respondents when purchasing fresh products online. Cheap prices followed at a ** percent response share.

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