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Distribution of digital video ad buys in the United States in 1st quarter of 2022, by ad placement

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Sources

Release date

July 2022

Region

United States

Survey time period

Q1 2022

Supplementary notes

Figures may not amount to 100 percent due to rounding.

Citation formats

Digital video advertising in the U.S. 2022, by ad placement

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 11, 2022
In the first quarter of 2022, ** percent of ad buys on YouTube were post-roll ads - ads that play after a publisher's content. Conversely, ** percent of ad buys on other video platforms were pre-roll, meaning they played before a publisher's content.
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