In a survey conducted among media professionals from **** major markets in the Asia-Pacific region in 2021, ** percent of the respondents stated to be somewhat or very concerned about the deprecation of third-party cookies and identifiers for advertisers (IDFA). As for the individual markets, respondents from India showed the highest level of concern.
In 2021, Google announced that third-party cookies would be phased out from Google Chrome in the second half of 2023. As brands and agencies have been relying heavily on cookie-based consumer data for targeted ads, this is set to mark a significant change in the digital advertising landscape.
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ExchangeWire, & OpenX. (August 4, 2021). Level of concern over the deprecation of third-party cookies and IDFA among media professionals in the Asia-Pacific region in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1316347/apac-level-of-concern-over-third-party-cookie-deprecation/
ExchangeWire, und OpenX. "Level of concern over the deprecation of third-party cookies and IDFA among media professionals in the Asia-Pacific region in 2021." Chart. August 4, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1316347/apac-level-of-concern-over-third-party-cookie-deprecation/
ExchangeWire, OpenX. (2021). Level of concern over the deprecation of third-party cookies and IDFA among media professionals in the Asia-Pacific region in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1316347/apac-level-of-concern-over-third-party-cookie-deprecation/
ExchangeWire, and OpenX. "Level of Concern over The Deprecation of Third-party Cookies and Idfa among Media Professionals in The Asia-pacific Region in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Aug 2021, /statistics/1316347/apac-level-of-concern-over-third-party-cookie-deprecation/
ExchangeWire & OpenX, Level of concern over the deprecation of third-party cookies and IDFA among media professionals in the Asia-Pacific region in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1316347/apac-level-of-concern-over-third-party-cookie-deprecation/ (last visited July 26, 2026)
Level of concern over the deprecation of third-party cookies and IDFA among media professionals in the Asia-Pacific region in 2021 [Graph], ExchangeWire, & OpenX, August 4, 2021. [Online]. Available: /statistics/1316347/apac-level-of-concern-over-third-party-cookie-deprecation/
