In 2023, YouTube Shorts was estimated to have around 153 million monthly viewers in the United States. Launched in 2021, Shorts have quickly become a popular format for both YouTube users and creators, with the company reporting two billon global monthly active viewers in July 2023. The format is estimated to reach 185 million U.S. viewers per month by 2026.
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eMarketer. (April 2, 2024). Estimated number of YouTube Shorts users in the United States from 2023 to 2027 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1459687/us-youtube-shorts-us-viewers/
eMarketer. "Estimated number of YouTube Shorts users in the United States from 2023 to 2027." Chart. April 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1459687/us-youtube-shorts-us-viewers/
eMarketer. (2024). Estimated number of YouTube Shorts users in the United States from 2023 to 2027. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1459687/us-youtube-shorts-us-viewers/
eMarketer. "Estimated Number of Youtube Shorts Users in The United States from 2023 to 2027." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Apr 2024, /statistics/1459687/us-youtube-shorts-us-viewers/
eMarketer, Estimated number of YouTube Shorts users in the United States from 2023 to 2027 ÌÇÐÄÆƽâ°æ, /statistics/1459687/us-youtube-shorts-us-viewers/ (last visited July 23, 2026)
Estimated number of YouTube Shorts users in the United States from 2023 to 2027 [Graph], eMarketer, April 2, 2024. [Online]. Available: /statistics/1459687/us-youtube-shorts-us-viewers/
