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Acceptable price ranges for influencer and brand collaboration products in the Asia-Pacific region as of May 2023, by country or territory

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Source

In cooperation with
Release date

June 2023

Region

Asia, APAC

Survey time period

May 11 to 31, 2023

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How much more would you be willing to spend on a collaboration product between a brand and an influencer?"

Number of respondents:
China: n= 6,193
Hong Kong: n= 1,357
Indonesia: n= 6,177
India: n= 17,214
South Korea: n= 2,119
Malaysia: n= 7,166
Philippines: n= 8,375
Singapore: n= 3,240
Thailand: n= 14,347
Taiwan: n= 6,696
Vietnam: n= 1,879

Citation formats

Acceptable price hikes for influencer products APAC 2023, by country

Published by Thuy D., Jun 23, 2023
According to a survey conducted by in May 2023, ** percent of Thai respondents were not willing to pay more for influencer-branded products. In contrast, ** percent of the respondents in India were willing to pay up to ** percent more on influencer and brand collaborations compared to similar, non-branded products.
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Overview

4

Audience

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Consumer behavior and preferences

5

Social media platforms

4

Influencers

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Leading markets

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Topics

Influencer marketing in AsiaInfluencer marketing in IndiaSocial commerce in ChinaInfluencer marketing in IndonesiaInfluencer marketing in Japan
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