Original question: "Would you purchase a product that is a collaboration between a brand an an influencer?" Values represent the shares of respondents who replied 'yes'.
According to a survey conducted by in May 2023, Japanese respondents were interested in influencer and brand collaborations compared to respondents in other Asia-Pacific countries. On a regional level, female respondents across most surveyed Asia-Pacific markets showcased greater interest in purchasing products developed as influencer and brand collaborations than male respondents.
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Rakuten Insight. (June 12, 2023). Share of consumers who would purchase an influencer and brand collaboration product in the Asia-Pacific region as of May 2023, by country or territory [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1394595/apac-consumer-interest-in-influencer-and-brand-collaborations-by-country/
Rakuten Insight. "Share of consumers who would purchase an influencer and brand collaboration product in the Asia-Pacific region as of May 2023, by country or territory." Chart. June 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1394595/apac-consumer-interest-in-influencer-and-brand-collaborations-by-country/
Rakuten Insight. (2023). Share of consumers who would purchase an influencer and brand collaboration product in the Asia-Pacific region as of May 2023, by country or territory. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1394595/apac-consumer-interest-in-influencer-and-brand-collaborations-by-country/
Rakuten Insight. "Share of Consumers Who Would Purchase An Influencer and Brand Collaboration Product in The Asia-pacific Region as of May 2023, by Country or Territory." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2023, /statistics/1394595/apac-consumer-interest-in-influencer-and-brand-collaborations-by-country/
Rakuten Insight, Share of consumers who would purchase an influencer and brand collaboration product in the Asia-Pacific region as of May 2023, by country or territory ÌÇÐÄÆƽâ°æ, /statistics/1394595/apac-consumer-interest-in-influencer-and-brand-collaborations-by-country/ (last visited August 04, 2026)
Share of consumers who would purchase an influencer and brand collaboration product in the Asia-Pacific region as of May 2023, by country or territory [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: /statistics/1394595/apac-consumer-interest-in-influencer-and-brand-collaborations-by-country/
