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Share of consumers cancelling paid streaming video services in the last six months in selected countries worldwide in 2022, by generation

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Release date

March 2022

Region

Brazil, Germany, Japan, United Kingdom, United States

Survey time period

2022

Number of respondents

1,000-2,000*

Supplementary notes

*Survery count:
U.S. = 2,000; UK = 1,002; Germany = 1,002; Brazil = 1,000; Japan = 1,000.

Citation formats

Churn of paid video streaming services worldwide 2022, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 3, 2022

According to a 2022 survey, consumers from Brazil were most likely to cancel a paid video streaming subscription compared with other countries worldwide - ** percent of respondents stated that they have cancelled a subscription in the last six months. The U.S. followed with a churn rate of ** percent. The churn rate was significantly higher with Generation Z and millennials than with boomers and Gen X. In Germany, for instance, the share of consumers in the Gen Z and millenials generation cancelling an SVOD subscription was about **** times higher than for boomers or matures.

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