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Penetration rate of top three SVOD services in households in the United States from 2015 to 2021

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Sources

Release date

September 2021

Region

United States

Survey time period

2015 to 2021

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

top 3 services incl. Netflix, Amazon Prime Video, Hulu

Method of interview

Telephone interviews and online survey

Citation formats

SVOD services penetration rate in households in the U.S. 2015-2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 29, 2021
The share of daily users of a top three subscription video-on-demand service has been lower than that who used more than one SVOD platform, irrespective of the year, in the United States. While there was a gradual annual growth of the penetration rate of any of the top three subscription video-on-demand services Netflix, Amazon Prime Video, and Hulu from 2015 to 2020, there was no change between 2020 and 2021. As of 2021, ** percent of people from the U.S. used any of the top three SVOD platforms.
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