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Frequency of watching Netflix in the United States as of March 2023, by generation

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Source

Release date

March 2023

Region

United States

Survey time period

March 3 to 5, 2023

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

The report defines the generations as follows:
GenZers: 1997-2012
Millenials: 1981-1996
GenXers: 1965-1980
Baby Boomers: 1946-1964.

Citation formats

Frequency of using Netflix in the U.S. 2023, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 29, 2023

Daily Netflix use was most common among younger generations in the United States, according to a survey conducted in March 2023. While only ** percent in the baby boomer generation watched Netflix at least once a day in the month prior to the survey, ** percent of millennials did the same. They were closely followed by Gen Z consumers, with ** percent of daily Netflix viewers.

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