Julia Stoll
Research expert covering TV and video media
Subscription video-on-demand in Latin America - statistics & facts
Latin America's video streaming market is poised for substantial growth. By 2029, the subscription video-on-demand (SVOD) services will see user numbers reach 165 million. This forecast represents a 50 percent increase from the 2023 figure, highlighting the appetite for digital entertainment among the region’s consumers. Between 2024 and 2029, the revenue of the subscription OTT is expected to grow by close to four billion U.S. dollars, the largest revenue hike among all video segments, indicating that the streaming companies are following the customer potential in Latin America.
