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By 2026, around ** million Europeans are forecast to have a Netflix subscription. In 2020 this figure stood at just below ** million Netflix subscribers in Europe. As of the first quarter of 2021, Netflix had almost *** million paying subscribers worldwide.

History of Netflix

Netflix was founded in the United States in 1997, offering media through online streams or through a DVD-by-mail service. Now, the service is available across more than *** countries globally and boasts revenues of almost ** billion U.S. dollars. As of the first quarter of 2020, its leading markets included the U.S., Brazil, and the UK, although it is popular across many European countries.

Video-on-Demand

Despite some European countries having access to as many as around ***legal options for Video-on-Demand services, in terms of use there are two clear front runners. As of 2020, Netflix held a market share of almost ** percent of the Subscription Video-on-Demand services in the EU, while Amazon came second with about a third of the market.