The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Citation formats
Consumers trusting a brand if it has a positive impact in the Netherlands 2020-2024
According to a survey conducted in the Netherlands, consumers' trust towards socially-conscious brands between 2020 and 2024 decreased overall. Back in 2021, ** percent of respondents said that they trusted a brand more if it was committed to making a positive social contribution. By 2024, that share had dropped to ** percent.
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MarketResponse, & b-open, & duurzaam-ondernemen.nl. (December 16, 2024). Do you trust a brand more if it makes a positive social contribution? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1611399/consumers-trusting-a-brand-more-for-its-positive-impact-in-the-netherlands/
MarketResponse, und b-open, und duurzaam-ondernemen.nl. "Do you trust a brand more if it makes a positive social contribution?." Chart. December 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1611399/consumers-trusting-a-brand-more-for-its-positive-impact-in-the-netherlands/
MarketResponse, b-open, duurzaam-ondernemen.nl. (2024). Do you trust a brand more if it makes a positive social contribution?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1611399/consumers-trusting-a-brand-more-for-its-positive-impact-in-the-netherlands/
MarketResponse, and b-open, and duurzaam-ondernemen.nl. "Do You Trust a Brand More If It Makes a Positive Social Contribution?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Dec 2024, /statistics/1611399/consumers-trusting-a-brand-more-for-its-positive-impact-in-the-netherlands/
MarketResponse & b-open & duurzaam-ondernemen.nl, Do you trust a brand more if it makes a positive social contribution? ÌÇÐÄÆƽâ°æ, /statistics/1611399/consumers-trusting-a-brand-more-for-its-positive-impact-in-the-netherlands/ (last visited July 31, 2026)
Do you trust a brand more if it makes a positive social contribution? [Graph], MarketResponse, & b-open, & duurzaam-ondernemen.nl, December 16, 2024. [Online]. Available: /statistics/1611399/consumers-trusting-a-brand-more-for-its-positive-impact-in-the-netherlands/
