Nationally representative or targeted audiences in multiple markets; data is based on surveys of adults in 18 markets with sample sizes varying between 511 and 1,999 for each market
Method of interview
Online survey
Supplementary notes
Numbers may not add up to 100 due to rounding
Citation formats
Global adults knowledge of the metaverse 2023, by age group
A global on survey conducted in May 2023 found that 10 percent of respondents aged 25 to 34 years knew a lot about the metaverse, whilst 37 percent of respondents aged 25 to 34 years knew a little about it. Just under one in ten respondents aged 18 to 24 years stated that they knew a lot about the metaverse. Overall, those aged 55 years and older had the least awareness of the metaverse.
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YouGov. (October 5, 2023). Share of adults who know about the metaverse worldwide as of May 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1302650/us-adults-heard-about-the-metaverse-generation/
YouGov. "Share of adults who know about the metaverse worldwide as of May 2023, by age group." Chart. October 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1302650/us-adults-heard-about-the-metaverse-generation/
YouGov. (2023). Share of adults who know about the metaverse worldwide as of May 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1302650/us-adults-heard-about-the-metaverse-generation/
YouGov. "Share of Adults Who Know about The Metaverse Worldwide as of May 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Oct 2023, /statistics/1302650/us-adults-heard-about-the-metaverse-generation/
YouGov, Share of adults who know about the metaverse worldwide as of May 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1302650/us-adults-heard-about-the-metaverse-generation/ (last visited July 21, 2026)
Share of adults who know about the metaverse worldwide as of May 2023, by age group [Graph], YouGov, October 5, 2023. [Online]. Available: /statistics/1302650/us-adults-heard-about-the-metaverse-generation/
