Share of internet users in the United States who would be interested in purchasing apparel for a virtual avatar in the metaverse as of March 2022, by generation
Characteristic
Very interested
Somewhat interested
Not very interested
Not interested at all
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Original question: "How interested would you be in participating in each of the following activities within a metaverse environment? Purchasing virtual apparel and footwear from your favorite brands for your virtual avatar".
Citation formats
U.S. adults on purchasing apparel for a metaverse avatar 2022, by generation
According to a survey conducted in the United States in March 2022, over half of all responding online users said that they would not be interested in purchasing virtual apparel for an avatar in the metaverse. Millennials reported they were the most likely to buy virtual apparel for their avatar, with ** percent saying they were very interested in the idea. Overall, three-quarters of Baby Boomers were not at all interested in the idea, as well as ** percent of Gen Z, and ** percent of Gen Z.
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Morning Consult. (April 11, 2022). Share of internet users in the United States who would be interested in purchasing apparel for a virtual avatar in the metaverse as of March 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1302454/us-adults-purchasing-apparel-for-an-avatar-metaverse-generation/
Morning Consult. "Share of internet users in the United States who would be interested in purchasing apparel for a virtual avatar in the metaverse as of March 2022, by generation." Chart. April 11, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1302454/us-adults-purchasing-apparel-for-an-avatar-metaverse-generation/
Morning Consult. (2022). Share of internet users in the United States who would be interested in purchasing apparel for a virtual avatar in the metaverse as of March 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1302454/us-adults-purchasing-apparel-for-an-avatar-metaverse-generation/
Morning Consult. "Share of Internet Users in The United States Who Would Be Interested in Purchasing Apparel for a Virtual Avatar in The Metaverse as of March 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Apr 2022, /statistics/1302454/us-adults-purchasing-apparel-for-an-avatar-metaverse-generation/
Morning Consult, Share of internet users in the United States who would be interested in purchasing apparel for a virtual avatar in the metaverse as of March 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1302454/us-adults-purchasing-apparel-for-an-avatar-metaverse-generation/ (last visited July 27, 2026)
Share of internet users in the United States who would be interested in purchasing apparel for a virtual avatar in the metaverse as of March 2022, by generation [Graph], Morning Consult, April 11, 2022. [Online]. Available: /statistics/1302454/us-adults-purchasing-apparel-for-an-avatar-metaverse-generation/
