Nationally representative or targeted audiences in multiple markets; data is based on surveys of adults in 18 markets with sample sizes varying between 511 and 1,999 for each market
According to a global online survey conducted in May 2023, 34 percent of adults had heard of the metaverse, but knew nothing of it. Overall, 32 percent of respondents said they knew a little about the metaverse, whilst just seven percent of consumers said they knew a lot about the metaverse.
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YouGov. (October 5, 2023). Share of adults who know about the metaverse worldwide as of May 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1302606/us-adults-heard-about-the-metaverse/
YouGov. "Share of adults who know about the metaverse worldwide as of May 2023." Chart. October 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1302606/us-adults-heard-about-the-metaverse/
YouGov. (2023). Share of adults who know about the metaverse worldwide as of May 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1302606/us-adults-heard-about-the-metaverse/
YouGov. "Share of Adults Who Know about The Metaverse Worldwide as of May 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Oct 2023, /statistics/1302606/us-adults-heard-about-the-metaverse/
YouGov, Share of adults who know about the metaverse worldwide as of May 2023 ÌÇÐÄÆƽâ°æ, /statistics/1302606/us-adults-heard-about-the-metaverse/ (last visited July 23, 2026)
Share of adults who know about the metaverse worldwide as of May 2023 [Graph], YouGov, October 5, 2023. [Online]. Available: /statistics/1302606/us-adults-heard-about-the-metaverse/
