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Leading factors consumers are prepared to sacrifice for lower prices in Europe and UAE in 2022, by country

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Sources

Release date

June 2022

Region

Worldwide

Survey time period

April 2022

Number of respondents

5,250 respondents

Method of interview

Panel survey

Supplementary notes

The source asked respondents which of the following factors they were most willing to compromise on for lower prices.

Citation formats

Factors consumers are willing to compromise on for lower prices 2022

Published by
F. Watty,
Sep 20, 2022
Price is one of the most important factors considered when shopping, especially during the global wave of inflation experienced in 2022. In order to purchase products and services at lower prices, consumers sometimes need to be willing to reach a compromise. That year, over ** percent of consumers in European countries and the United Arab Emirates said they were most willing to sacrifice product quality, the shopping experience, and convenience for lower prices. Interestingly, shoppers in each country were least willing to compromise on retailers' ethical credentials (e.g., policies surrounding diversity and sustainability).
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