| Characteristic | 40 to 55-year-olds | 56 to 66-year-olds | 67 to 80-year-olds |
|---|---|---|---|
| When I want to buy a new product (that I have not bought before) | 13% | 14% | 11% |
| When I am looking for inspiration | 19% | 16% | 12% |
| When I want to orient myself | 22% | 24% | 24% |
| When I need advice | 35% | 39% | 40% |
| When I want to test, fit, or try things out | 35% | 30% | 27% |
| When I need to obtain something quickly | 23% | 18% | 16% |
| When I am making a repeat purchase | 5% | 5% | 5% |
| When I want service | 25% | 29% | 33% |
| When I am looking for a product at an attractive price | 12% | 14% | 16% |
| When I need plenty of options | 10% | 15% | 18% |
| When I do not know exactly what I want (just that I want to buy a specific product) | 24% | 26% | 23% |
| When I know exactly what brand I want to buy | 7% | 10% | 11% |
| When I have little time | 4% | 2% | 2% |
| Other | 4% | 4% | 4% |
| I only buy online | 2% | 3% | 2% |
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Source
Sources
Release date
September 2022
More information
Region
Netherlands
Survey time period
July 2022
Number of respondents
3,805 respondents
Age group
40-80 years
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