Original question: "What are the reasons why you have not made an effort to consume ethically? Among the following options, please choose all applicable ones."
Respondents stated that they barely practiced ethical consumption or not at all.
Citation formats
Major challenges in ethical consumption in Japan 2024
The leading challenge to taking up ethical consumption practices in Japan was that consumers were unable to identify products that are considered a contribution to the practices, as revealed in a survey conducted in October 2024. Around ** percent of respondents stated that this was the reason why they have not made an effort to consume ethically, while **** percent of respondents stated similarly that they were unsure about which products or services were truly connected to ethical consumption.
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CAA. (November 7, 2024). Leading challenges in practicing ethical consumption in Japan as of October 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1321318/japan-leading-challenge-ethical-consumption/
CAA. "Leading challenges in practicing ethical consumption in Japan as of October 2024." Chart. November 7, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1321318/japan-leading-challenge-ethical-consumption/
CAA. (2024). Leading challenges in practicing ethical consumption in Japan as of October 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1321318/japan-leading-challenge-ethical-consumption/
CAA. "Leading Challenges in Practicing Ethical Consumption in Japan as of October 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Nov 2024, /statistics/1321318/japan-leading-challenge-ethical-consumption/
CAA, Leading challenges in practicing ethical consumption in Japan as of October 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1321318/japan-leading-challenge-ethical-consumption/ (last visited July 20, 2026)
Leading challenges in practicing ethical consumption in Japan as of October 2024 [Graph], CAA, November 7, 2024. [Online]. Available: /statistics/1321318/japan-leading-challenge-ethical-consumption/