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Share of apparel shoppers in Italy in 2021, by channel and product category

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Sources

Release date

September 2021

Region

Italy

Survey time period

2021

Number of respondents

989 respondents

Age group

18 years and older

Special properties

e-buyers

Supplementary notes

To the question: 'In che modo hai fatto il tuo ultimo acquisto di '?
The survey refers to the latest purchase. The source does not specify the date and methodology of the survey.

Citation formats

Share of apparel shoppers in Italy 2021, by channel and product category

Published by
F. Watty,
Feb 2, 2022
According to a survey carried out in Italy in 2021, over ** percent of online shoppers purchased accessories online, with almost *** out of ten respondents still buying through a website. In turn, only **** percent of surveyed Italian people bought accessories in stores. The highest usage rate of mobile apps was reported for shoppers of clothing items (26.2 percent).
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