In a survey of 2019, ** percent of interviewees in Italy stated to purchase clothes mainly during peak sales season. On the other hand, ** percent of consumers declared to regularly buy clothes throughout the year.
Among the places where Italians preferred to do shopping, "fast fashion" stores ranked first, chosen by ** percent of respondents.
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YouGov Italy. (November 19, 2019). Generally speaking, when do you buy your clothes? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1100668/opinions-on-when-to-buy-clothes-in-italy/
YouGov Italy. "Generally speaking, when do you buy your clothes?." Chart. November 19, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1100668/opinions-on-when-to-buy-clothes-in-italy/
YouGov Italy. (2019). Generally speaking, when do you buy your clothes?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1100668/opinions-on-when-to-buy-clothes-in-italy/
YouGov Italy. "Generally Speaking, When Do You Buy Your Clothes?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Nov 2019, /statistics/1100668/opinions-on-when-to-buy-clothes-in-italy/
YouGov Italy, Generally speaking, when do you buy your clothes? ÌÇÐÄÆƽâ°æ, /statistics/1100668/opinions-on-when-to-buy-clothes-in-italy/ (last visited August 01, 2026)
Generally speaking, when do you buy your clothes? [Graph], YouGov Italy, November 19, 2019. [Online]. Available: /statistics/1100668/opinions-on-when-to-buy-clothes-in-italy/
