In 2022, search engines and marketplaces were the favorite touchpoint before fashion and lifestyle purchases in Italy. Search engine were the first source of information for ** percent of consumers, while another ** percent of online fashion shoppers browsed marketplaces like Amazon or Zalando.
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Consorzio Netcomm. (May 1, 2023). Online sources of information for fashion and lifestyle products in Italy as of 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/644661/pre-purchase-online-touchpoints-italy/
Consorzio Netcomm. "Online sources of information for fashion and lifestyle products in Italy as of 2023." Chart. May 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/644661/pre-purchase-online-touchpoints-italy/
Consorzio Netcomm. (2023). Online sources of information for fashion and lifestyle products in Italy as of 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/644661/pre-purchase-online-touchpoints-italy/
Consorzio Netcomm. "Online Sources of Information for Fashion and Lifestyle Products in Italy as of 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 May 2023, /statistics/644661/pre-purchase-online-touchpoints-italy/
Consorzio Netcomm, Online sources of information for fashion and lifestyle products in Italy as of 2023 ÌÇÐÄÆƽâ°æ, /statistics/644661/pre-purchase-online-touchpoints-italy/ (last visited July 20, 2026)
Online sources of information for fashion and lifestyle products in Italy as of 2023 [Graph], Consorzio Netcomm, May 1, 2023. [Online]. Available: /statistics/644661/pre-purchase-online-touchpoints-italy/
