* The number of participants may vary from year to year.
To the question: "When doing your holiday shopping online, which of the following methods do you plan to use?"
The source does not specify the age of respondents. The date and type of the survey conducted are also not provided.
Citation formats
In-store vs. online holiday shopping plans in the U.S. 2015-2022
After a shift in shopping behavior in 2020 due to the coronavirus pandemic, in-store shopping was set to pick up steam in the following years. According to a survey, in both 2021 and 2022, about ** percent of U.S. consumers intended to shop online during the holiday season. In contrast, ** percent of shoppers in the North American country planned to go to stores.
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PwC. (September 29, 2022). Holiday shopping plans among consumers in the United States from 2015 to 2022, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1186198/in-store-vs-online-holiday-shopping-in-the-united-states/
PwC. "Holiday shopping plans among consumers in the United States from 2015 to 2022, by channel." Chart. September 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1186198/in-store-vs-online-holiday-shopping-in-the-united-states/
PwC. (2022). Holiday shopping plans among consumers in the United States from 2015 to 2022, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1186198/in-store-vs-online-holiday-shopping-in-the-united-states/
PwC. "Holiday Shopping Plans among Consumers in The United States from 2015 to 2022, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Sep 2022, /statistics/1186198/in-store-vs-online-holiday-shopping-in-the-united-states/
PwC, Holiday shopping plans among consumers in the United States from 2015 to 2022, by channel ÌÇÐÄÆƽâ°æ, /statistics/1186198/in-store-vs-online-holiday-shopping-in-the-united-states/ (last visited August 06, 2026)
Holiday shopping plans among consumers in the United States from 2015 to 2022, by channel [Graph], PwC, September 29, 2022. [Online]. Available: /statistics/1186198/in-store-vs-online-holiday-shopping-in-the-united-states/
