According to a survey carried out in Italy in 2022, almost ** percent of the users between 14 and 17 years of age purchased fashion items online. This was the highest percentage among all other age groups, as e-shoppers aged 18 to 19 years followed with **** percent.
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Istat. (December 15, 2023). Share of individuals purchasing clothes, sportswear, shoes, or accessories online in Italy in 2022, by age group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 02, 2026, from /statistics/1428864/italy-online-fashion-purchases-by-age-group/
Istat. "Share of individuals purchasing clothes, sportswear, shoes, or accessories online in Italy in 2022, by age group." Chart. December 15, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 02, 2026. /statistics/1428864/italy-online-fashion-purchases-by-age-group/
Istat. (2023). Share of individuals purchasing clothes, sportswear, shoes, or accessories online in Italy in 2022, by age group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 02, 2026. /statistics/1428864/italy-online-fashion-purchases-by-age-group/
Istat. "Share of Individuals Purchasing Clothes, Sportswear, Shoes, or Accessories Online in Italy in 2022, by Age Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 Dec 2023, /statistics/1428864/italy-online-fashion-purchases-by-age-group/
Istat, Share of individuals purchasing clothes, sportswear, shoes, or accessories online in Italy in 2022, by age group ÌÇÐÄÆÆ½â°æ, /statistics/1428864/italy-online-fashion-purchases-by-age-group/ (last visited August 02, 2026)
Share of individuals purchasing clothes, sportswear, shoes, or accessories online in Italy in 2022, by age group [Graph], Istat, December 15, 2023. [Online]. Available: /statistics/1428864/italy-online-fashion-purchases-by-age-group/