In a survey conducted about festive season shopping expectations among Australian consumers in September 2023, over ** percent of those surveyed said they intended to shop online only during the 2023 Black Friday sales. Around one-fifth of respondents indicated they planned to shop only in-store during the Black Friday sales period that year.
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Sitecore. (October 17, 2023). Distribution of shoppers who planned to shop during the Black Friday sales in Australia as at September 2023, by shopping channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1420086/australia-online-versus-in-store-black-friday-shopping-intentions/
Sitecore. "Distribution of shoppers who planned to shop during the Black Friday sales in Australia as at September 2023, by shopping channel." Chart. October 17, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1420086/australia-online-versus-in-store-black-friday-shopping-intentions/
Sitecore. (2023). Distribution of shoppers who planned to shop during the Black Friday sales in Australia as at September 2023, by shopping channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1420086/australia-online-versus-in-store-black-friday-shopping-intentions/
Sitecore. "Distribution of Shoppers Who Planned to Shop during The Black Friday Sales in Australia as at September 2023, by Shopping Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Oct 2023, /statistics/1420086/australia-online-versus-in-store-black-friday-shopping-intentions/
Sitecore, Distribution of shoppers who planned to shop during the Black Friday sales in Australia as at September 2023, by shopping channel ÌÇÐÄÆƽâ°æ, /statistics/1420086/australia-online-versus-in-store-black-friday-shopping-intentions/ (last visited July 31, 2026)
Distribution of shoppers who planned to shop during the Black Friday sales in Australia as at September 2023, by shopping channel [Graph], Sitecore, October 17, 2023. [Online]. Available: /statistics/1420086/australia-online-versus-in-store-black-friday-shopping-intentions/
