In 2020 and 2021, an average of **** in **** Dutch consumers indicated they knew what Black Friday was. This is a significant increase compared to 2019. Black Friday is a phenomenon from the United States that involves extreme deals and discounts on the day after Thanksgiving, i.e., the * Friday in November. Traditionally, that day marks the beginning of the country's Christmas shopping season and in recent years the tradition became more popular in the Netherlands, as well as other European countries.
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Kieskeurig.nl. (November 9, 2021). Are you familiar with Black Friday? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/934842/consumer-familiarity-with-black-friday-in-the-netherlands/
Kieskeurig.nl. "Are you familiar with Black Friday?." Chart. November 9, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/934842/consumer-familiarity-with-black-friday-in-the-netherlands/
Kieskeurig.nl. (2021). Are you familiar with Black Friday?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/934842/consumer-familiarity-with-black-friday-in-the-netherlands/
Kieskeurig.nl. "Are You Familiar with Black Friday?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Nov 2021, /statistics/934842/consumer-familiarity-with-black-friday-in-the-netherlands/
Kieskeurig.nl, Are you familiar with Black Friday? ÌÇÐÄÆƽâ°æ, /statistics/934842/consumer-familiarity-with-black-friday-in-the-netherlands/ (last visited July 29, 2026)
Are you familiar with Black Friday? [Graph], Kieskeurig.nl, November 9, 2021. [Online]. Available: /statistics/934842/consumer-familiarity-with-black-friday-in-the-netherlands/
