* The source adds the following information: "Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is
+/- 3% at the country level, +/-1% at the total level."
Citation formats
Share of shoppers who shop online/offline for clothes and shoes globally 2022
In 2022, global consumer preferences concerning the purchase of apparel and footwear were somewhat evenly split. About in ten consumers around the world said they were more likely to buy clothing and shoes online, while only a slightly higher number of respondents stated they more commonly bought such goods in-store. Winning only by a couple of percentage points, the modest majority said they use a healthy mix of both channels.
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Dynata. (March 11, 2022). Share of consumers who typically shop for apparel and footwear products online versus offline worldwide in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1307793/online-or-offline-shopping-preference-for-clothes-and-shoes-world/
Dynata. "Share of consumers who typically shop for apparel and footwear products online versus offline worldwide in 2022." Chart. March 11, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1307793/online-or-offline-shopping-preference-for-clothes-and-shoes-world/
Dynata. (2022). Share of consumers who typically shop for apparel and footwear products online versus offline worldwide in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1307793/online-or-offline-shopping-preference-for-clothes-and-shoes-world/
Dynata. "Share of Consumers Who Typically Shop for Apparel and Footwear Products Online versus Offline Worldwide in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2022, /statistics/1307793/online-or-offline-shopping-preference-for-clothes-and-shoes-world/
Dynata, Share of consumers who typically shop for apparel and footwear products online versus offline worldwide in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1307793/online-or-offline-shopping-preference-for-clothes-and-shoes-world/ (last visited July 31, 2026)
Share of consumers who typically shop for apparel and footwear products online versus offline worldwide in 2022 [Graph], Dynata, March 11, 2022. [Online]. Available: /statistics/1307793/online-or-offline-shopping-preference-for-clothes-and-shoes-world/
