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Consumers athletic shoes shopping frequency in the United States in 2026

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Source

Release date

April 2026

Region

United States

Survey time period

Jan 3rd to April 9th 2026

Number of respondents

87,422 respondents

Age group

18 years and older

Citation formats

Athletic shoes shopping frequency in the U.S. 2026

Published by
Bruna Rocco,
Jul 15, 2026

Between 2023 and 2026, U.S. consumers show a gradual shift toward more frequent purchases of athletic shoes. The share of respondents buying at least two pairs per year increased from ** percent in 2023 to ** percent in 2026. Over the same period, the proportion purchasing shoes only when the old ones wear out declined from ** percent to ** percent. Meanwhile, buying once a year remained relatively stable, rising slightly from ** percent to ** percent, while the share who never purchase new athletic shoes held steady at around ** to ** percent.

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Topics

Athletic footwear in the United StatesGlobal footwear marketApparel and footwear resale in the U.S.Nikeadidas
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