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Leading brands on YouTube in the United States and Canada in 2022, by influencer media value (in million U.S. dollars)

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Source

In cooperation with
Release date

March 2023

Region

Canada, United States

Survey time period

2022

Supplementary notes

Methodology: The data presented was collected from over 29,000 sponsored YouTube videos. The video database consisted of clips posted from January to December 2022, from creators based in the United States and Canada. They all complied with the FTC disclosure regulation.
Figures have been rounded.

Citation formats

Top YouTube influencer marketing spenders in the U.S. & Canada 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, May 11, 2023
In 2022, hair medication brand Keeps was the leading one in terms of YouTube ad spend, with more than ** million U.S. dollars. The German meal kit company Hello Fresh followed closely with almost the same value of ** million in total YouTube ad spend.
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