| Characteristic | Prefer own brand/private label | Prefer branded product | Never buy this product |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Release date
July 2014
Region
United Kingdom (Great Britain)
Survey time period
May 6 to 14, 2014
Number of respondents
1,451 respondents
Age group
31-47 years
Special properties
Generation X (45%); Main/joint household shoppers
Method of interview
Online survey
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