Respondents who were counted among those preferring name brands were asked to select one answer choice from a list in response to the question "What is the most important reason you sometimes prefer name brands over store brands / private labels?"
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Share of reasons for choosing name brands in India 2021
In March 2021, the main reason for Indian customers to buy brand names was that trust was there for ** percent of the customers. More than a quarter also quote that an assumption of higher quality is a major reason for them to purchase name brands. The least important reason quoted with a share of only a little less than ** percent is the increased availability of name brands.
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Deloitte Digital. (May 7, 2021). Share of reasons for choosing name brands in India in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1228602/india-share-of-reason-for-choosing-name-brands/
Deloitte Digital. "Share of reasons for choosing name brands in India in 2021." Chart. May 7, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1228602/india-share-of-reason-for-choosing-name-brands/
Deloitte Digital. (2021). Share of reasons for choosing name brands in India in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1228602/india-share-of-reason-for-choosing-name-brands/
Deloitte Digital. "Share of Reasons for Choosing Name Brands in India in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 May 2021, /statistics/1228602/india-share-of-reason-for-choosing-name-brands/
Deloitte Digital, Share of reasons for choosing name brands in India in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1228602/india-share-of-reason-for-choosing-name-brands/ (last visited July 28, 2026)
Share of reasons for choosing name brands in India in 2021 [Graph], Deloitte Digital, May 7, 2021. [Online]. Available: /statistics/1228602/india-share-of-reason-for-choosing-name-brands/
