In the first six months of 2021, about **** percent of China's total online physical goods sales were made through live commerce, growing nine-fold compared to 2018. Live commerce, also known as livestreaming e-commerce, is one of China's latest e-commerce trends and was estimated to generate around two trillion yuan in 2021.
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Fastdata. (January 14, 2022). Share of livestreaming commerce in online physical goods retail sales in China from 2018 to 1st half of 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1277802/china-live-commerce-share-of-online-physical-goods-retail/
Fastdata. "Share of livestreaming commerce in online physical goods retail sales in China from 2018 to 1st half of 2021." Chart. January 14, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1277802/china-live-commerce-share-of-online-physical-goods-retail/
Fastdata. (2022). Share of livestreaming commerce in online physical goods retail sales in China from 2018 to 1st half of 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1277802/china-live-commerce-share-of-online-physical-goods-retail/
Fastdata. "Share of Livestreaming Commerce in Online Physical Goods Retail Sales in China from 2018 to 1st Half of 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jan 2022, /statistics/1277802/china-live-commerce-share-of-online-physical-goods-retail/
Fastdata, Share of livestreaming commerce in online physical goods retail sales in China from 2018 to 1st half of 2021 ÌÇÐÄÆƽâ°æ, /statistics/1277802/china-live-commerce-share-of-online-physical-goods-retail/ (last visited July 31, 2026)
Share of livestreaming commerce in online physical goods retail sales in China from 2018 to 1st half of 2021 [Graph], Fastdata, January 14, 2022. [Online]. Available: /statistics/1277802/china-live-commerce-share-of-online-physical-goods-retail/
