The survey was conducted among middle and large enterprises:
26 percent of the surveyed enterprises have annual revenues of one to 10 million yuan;
36 percent of the respondents have revenues of 10 million to 100 million yuan;
22 percent have revenues of 100 million to one billion yuan;
13 percent have revenues of one billion to five billion yuan;
and three percent of respondents have revenues of five to ten billion yuan.
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Breakdown of online transaction value of e-commerce in China 2020, by platform
In 2020, Tmall had a ** percent share of the Chinese e-commerce gross merchandise value. In the social commerce segment, Pingduoduo was the leading platform, accounting for ** percent of GMV. Although traditional e-commerce still represents the majority of e-commerce business, social commerce was able to make up significant ground in the past years.
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199IT. (March 11, 2021). Share of traditional e-commerce and social commerce in total e-commerce retail value in China in 2020, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1276213/china-breakdown-of-e-commerce-gmv-by-platform/
199IT. "Share of traditional e-commerce and social commerce in total e-commerce retail value in China in 2020, by platform." Chart. March 11, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1276213/china-breakdown-of-e-commerce-gmv-by-platform/
199IT. (2021). Share of traditional e-commerce and social commerce in total e-commerce retail value in China in 2020, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1276213/china-breakdown-of-e-commerce-gmv-by-platform/
199IT. "Share of Traditional E-commerce and Social Commerce in Total E-commerce Retail Value in China in 2020, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2021, /statistics/1276213/china-breakdown-of-e-commerce-gmv-by-platform/
199IT, Share of traditional e-commerce and social commerce in total e-commerce retail value in China in 2020, by platform ÌÇÐÄÆƽâ°æ, /statistics/1276213/china-breakdown-of-e-commerce-gmv-by-platform/ (last visited July 23, 2026)
Share of traditional e-commerce and social commerce in total e-commerce retail value in China in 2020, by platform [Graph], 199IT, March 11, 2021. [Online]. Available: /statistics/1276213/china-breakdown-of-e-commerce-gmv-by-platform/
