In 2021, social commerce accounted for **** percent of the total online retail sales in China, and the share was expected to grow to **** percent in 2025. In comparison, the social commerce penetration rate in the United States only ranged at *** percent in 2021.
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eMarketer. (September 12, 2022). Share of social commerce sales value in e-commerce retail sales value in China from 2019 to 2021 with estimates until 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1143103/china-penetration-rate-of-social-commerce/
eMarketer. "Share of social commerce sales value in e-commerce retail sales value in China from 2019 to 2021 with estimates until 2025." Chart. September 12, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1143103/china-penetration-rate-of-social-commerce/
eMarketer. (2022). Share of social commerce sales value in e-commerce retail sales value in China from 2019 to 2021 with estimates until 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1143103/china-penetration-rate-of-social-commerce/
eMarketer. "Share of Social Commerce Sales Value in E-commerce Retail Sales Value in China from 2019 to 2021 with Estimates until 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Sep 2022, /statistics/1143103/china-penetration-rate-of-social-commerce/
eMarketer, Share of social commerce sales value in e-commerce retail sales value in China from 2019 to 2021 with estimates until 2025 ÌÇÐÄÆƽâ°æ, /statistics/1143103/china-penetration-rate-of-social-commerce/ (last visited July 28, 2026)
Share of social commerce sales value in e-commerce retail sales value in China from 2019 to 2021 with estimates until 2025 [Graph], eMarketer, September 12, 2022. [Online]. Available: /statistics/1143103/china-penetration-rate-of-social-commerce/
