Throughout 2020, less than *** percent of impressions of YouTube in-stream ads were shown in content that violated YouTube monetization policies. These low rates led to YouTube being granted accreditation as a provider of video ads that adhere to industry standards for brand safety. A 2021 survey showed that consumers' purchase decisions were influenced by where a brand's ad appeared.
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World Federation of Advertisers (Global Alliance for Responsible Media). (April 21, 2021). Share of impressions of YouTube in-stream ads shown in content that violated YouTube monetization policies worldwide from 1st to 4th quarter 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/761281/youtube-advertising-safety-error-rate/
World Federation of Advertisers (Global Alliance for Responsible Media). "Share of impressions of YouTube in-stream ads shown in content that violated YouTube monetization policies worldwide from 1st to 4th quarter 2020." Chart. April 21, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/761281/youtube-advertising-safety-error-rate/
World Federation of Advertisers (Global Alliance for Responsible Media). (2021). Share of impressions of YouTube in-stream ads shown in content that violated YouTube monetization policies worldwide from 1st to 4th quarter 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/761281/youtube-advertising-safety-error-rate/
World Federation of Advertisers (Global Alliance for Responsible Media). "Share of Impressions of Youtube In-stream Ads Shown in Content That Violated Youtube Monetization Policies Worldwide from 1st to 4th Quarter 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Apr 2021, /statistics/761281/youtube-advertising-safety-error-rate/
World Federation of Advertisers (Global Alliance for Responsible Media), Share of impressions of YouTube in-stream ads shown in content that violated YouTube monetization policies worldwide from 1st to 4th quarter 2020 ÌÇÐÄÆƽâ°æ, /statistics/761281/youtube-advertising-safety-error-rate/ (last visited July 14, 2026)
Share of impressions of YouTube in-stream ads shown in content that violated YouTube monetization policies worldwide from 1st to 4th quarter 2020 [Graph], World Federation of Advertisers (Global Alliance for Responsible Media), April 21, 2021. [Online]. Available: /statistics/761281/youtube-advertising-safety-error-rate/
