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Main information sources for holiday shopping offers used by German consumers in 2021

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Source

Release date

2021

Region

Germany

Survey time period

2021

Supplementary notes

The source did not specify the methodology used in this survey.

Citation formats

Information sources for holiday shopping offers in Germany 2021

Published by
F. Watty,
Nov 9, 2021
With the holiday shopping season approaching in the midst of the global pandemic, consumer shopping behavior noticed some major renovations. While it was clear that the consumers were more inclined to online sources for shopping offers, the online advertisements bagged the first place, accounting for ** percent. The online shopping platforms also seized the major share with a very thin margin, valued at ** percent. The Germans' least source of information to know shopping offers was word of mouth, with ** percent.
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