Share of consumers in the United States have bought something online for the first time over the past few weeks due to social distancing during the coronavirus pandemic as of March 26, 2020
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Share of respondents
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Original question: Due to social distancing and self-quarantining practices, have you started doing any of the following for the first time over the past few weeks? Bought a product online
Citation formats
Effect of COVID-19 on first-time online purchases in the U.S. 2020
The COVID-19 pandemic in the United States has led to an increased use of online shopping and has also prompted some online-shopping holdouts to make their first digital purchase. According to a consumer survey, **** percent of consumers in the United States have bought a product online for the first time due to physical distancing and self-quarantining practices. Overall, consumers planned on increasing their spending on goods from online marketplaces because of the coronavirus.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
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Morning Consult. (March 27, 2020). Share of consumers in the United States have bought something online for the first time over the past few weeks due to social distancing during the coronavirus pandemic as of March 26, 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1108519/first-time-online-shopping-during-coronavirus-usa/
Morning Consult. "Share of consumers in the United States have bought something online for the first time over the past few weeks due to social distancing during the coronavirus pandemic as of March 26, 2020." Chart. March 27, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1108519/first-time-online-shopping-during-coronavirus-usa/
Morning Consult. (2020). Share of consumers in the United States have bought something online for the first time over the past few weeks due to social distancing during the coronavirus pandemic as of March 26, 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1108519/first-time-online-shopping-during-coronavirus-usa/
Morning Consult. "Share of Consumers in The United States Have Bought Something Online for The First Time over The past Few Weeks Due to Social Distancing during The Coronavirus Pandemic as of March 26, 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2020, /statistics/1108519/first-time-online-shopping-during-coronavirus-usa/
Morning Consult, Share of consumers in the United States have bought something online for the first time over the past few weeks due to social distancing during the coronavirus pandemic as of March 26, 2020 ÌÇÐÄÆƽâ°æ, /statistics/1108519/first-time-online-shopping-during-coronavirus-usa/ (last visited July 26, 2026)
Share of consumers in the United States have bought something online for the first time over the past few weeks due to social distancing during the coronavirus pandemic as of March 26, 2020 [Graph], Morning Consult, March 27, 2020. [Online]. Available: /statistics/1108519/first-time-online-shopping-during-coronavirus-usa/
