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Share of organizations that actively measured return-on-investment (ROI) of the content they produced in the United States as of August 2021

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Source

Release date

August 2021

Region

United States

Survey time period

as of August 2021

Number of respondents

452 respondents

Special properties

among professionals from various industries, including professional services, real estate, education, non-profit, and tech

Supplementary notes

Original question: "Do you actively measure the ROI of the content you produce?"
The source does not provide information on the type of survey used or the date when the survey was carried out. The date provided is the release date.

Citation formats

Measuring ROI of content among U.S. organizations 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 12, 2021
During a 2021 survey carried out among professionals from various industries in the United States, ** percent of respondents stated that their organizations actively measured return-on-investment (ROI) of the content they produced; ** percent said their organizations did not measure that ROI.
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Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Digital video advertising and marketing worldwide
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