A social buyer refers to a social network user who has made a purchase via a social platform (e.g. Facebook, Instagram, Pinterest). This can include transactions made on the platform itself or from links found on the social platform.
As of 2021 in Australia, the number of social network users who had made a purchase via a social channel (e.g. Facebook, Instagram, Pinterest) totaled *** million. This figure is projected to increase to *** million by 2024.
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eMarketer. (July 23, 2021). Number of people who purchased goods via a social media network in Australia from 2020 to 2021, with a forecast up to 2024 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1260916/australia-number-of-social-buyers/
eMarketer. "Number of people who purchased goods via a social media network in Australia from 2020 to 2021, with a forecast up to 2024 (in millions)." Chart. July 23, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1260916/australia-number-of-social-buyers/
eMarketer. (2021). Number of people who purchased goods via a social media network in Australia from 2020 to 2021, with a forecast up to 2024 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1260916/australia-number-of-social-buyers/
eMarketer. "Number of People Who Purchased Goods via a Social Media Network in Australia from 2020 to 2021, with a Forecast up to 2024 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2021, /statistics/1260916/australia-number-of-social-buyers/
eMarketer, Number of people who purchased goods via a social media network in Australia from 2020 to 2021, with a forecast up to 2024 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1260916/australia-number-of-social-buyers/ (last visited August 03, 2026)
Number of people who purchased goods via a social media network in Australia from 2020 to 2021, with a forecast up to 2024 (in millions) [Graph], eMarketer, July 23, 2021. [Online]. Available: /statistics/1260916/australia-number-of-social-buyers/
