A social buyer refers to a social network user who has made a purchase via a social platform (e.g. Facebook, Instagram, Pinterest). This can include transactions made on the platform itself or from links found on the social platform.
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Share of internet users who purchase goods via social networks in Australia 2020-2024
As of 2021, **** percent of internet users in Australia had made an online purchase via a social channel (e.g. Facebook, Instagram, Pinterest). This figure is projected to increase to **** percent by 2024.
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eMarketer. (July 23, 2021). Share of internet users who purchased goods via a social media network in Australia from 2020 to 2021, with a forecast up to 2024 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1260923/australia-share-of-social-buyers/
eMarketer. "Share of internet users who purchased goods via a social media network in Australia from 2020 to 2021, with a forecast up to 2024 (in millions)." Chart. July 23, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1260923/australia-share-of-social-buyers/
eMarketer. (2021). Share of internet users who purchased goods via a social media network in Australia from 2020 to 2021, with a forecast up to 2024 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1260923/australia-share-of-social-buyers/
eMarketer. "Share of Internet Users Who Purchased Goods via a Social Media Network in Australia from 2020 to 2021, with a Forecast up to 2024 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2021, /statistics/1260923/australia-share-of-social-buyers/
eMarketer, Share of internet users who purchased goods via a social media network in Australia from 2020 to 2021, with a forecast up to 2024 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1260923/australia-share-of-social-buyers/ (last visited August 01, 2026)
Share of internet users who purchased goods via a social media network in Australia from 2020 to 2021, with a forecast up to 2024 (in millions) [Graph], eMarketer, July 23, 2021. [Online]. Available: /statistics/1260923/australia-share-of-social-buyers/
