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Top factors beyond price, quality, and convenience that are strong influences on consumer purchases in the United States in 2018

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Sources

Release date

August 2018

Region

United States

Survey time period

2018

Number of respondents

5,000 respondents

Age group

15 years and older

Citation formats

U.S. consumers' leading purchasing influences 2018

Published by
F. Watty,
Apr 9, 2020

In 2018, ** percent of consumers in the United States stated that the leading influence on their purchasing decisions outside of price, quality, and convenience was the honesty and integrity of a company's messages and actions.

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