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Concerning index among higher and lower-tier market consumers in China as of March 2019, by purchasing factor

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Source

Release date

April 2019

Region

China

Survey time period

March 2019

Number of respondents

1,000 respondents

Method of interview

Online survey

Citation formats

Most important shopping criteria among higher and lower-tier consumers in China 2019

Published by
F. Watty,
Jul 28, 2021
According to a survey conducted in 2019, consumers from all city tiers in China stated that quality is the most important purchasing criteria. Consumers from lower-tier cities had a price focusing index of ***, higher than only **** among high-tier city shoppers.
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