In a survey conducted among Chinese consumers in June 2025, about percent of respondents indicated that personal style match was their primary consideration when choosing jewelry. Meanwhile, over * of respondents said that cultural meaning was their priority when buying jewelry.
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iiMedia Research. (October 2, 2025). Leading decision-making factors for buying jewelry among consumers in China as of June 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1308434/china-leading-criteria-for-choosing-jewelry/
iiMedia Research. "Leading decision-making factors for buying jewelry among consumers in China as of June 2025." Chart. October 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1308434/china-leading-criteria-for-choosing-jewelry/
iiMedia Research. (2025). Leading decision-making factors for buying jewelry among consumers in China as of June 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1308434/china-leading-criteria-for-choosing-jewelry/
iiMedia Research. "Leading Decision-making Factors for Buying Jewelry among Consumers in China as of June 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Oct 2025, /statistics/1308434/china-leading-criteria-for-choosing-jewelry/
iiMedia Research, Leading decision-making factors for buying jewelry among consumers in China as of June 2025 ÌÇÐÄÆƽâ°æ, /statistics/1308434/china-leading-criteria-for-choosing-jewelry/ (last visited August 01, 2026)
Leading decision-making factors for buying jewelry among consumers in China as of June 2025 [Graph], iiMedia Research, October 2, 2025. [Online]. Available: /statistics/1308434/china-leading-criteria-for-choosing-jewelry/
