Low prices were the main store selection factor in Russia in 2022. Seven out of ten consumers decided on the store for their shopping based on that criterion. Furthermore, a good price-to-quality ratio was important to nearly ** percent of respondents.
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NielsenIQ. (November 1, 2022). Main factors affecting the choice of a store for shopping in Russia in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1343200/store-selection-criteria-russia/
NielsenIQ. "Main factors affecting the choice of a store for shopping in Russia in 2022." Chart. November 1, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1343200/store-selection-criteria-russia/
NielsenIQ. (2022). Main factors affecting the choice of a store for shopping in Russia in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1343200/store-selection-criteria-russia/
NielsenIQ. "Main Factors Affecting The Choice of a Store for Shopping in Russia in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Nov 2022, /statistics/1343200/store-selection-criteria-russia/
NielsenIQ, Main factors affecting the choice of a store for shopping in Russia in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1343200/store-selection-criteria-russia/ (last visited July 24, 2026)
Main factors affecting the choice of a store for shopping in Russia in 2022 [Graph], NielsenIQ, November 1, 2022. [Online]. Available: /statistics/1343200/store-selection-criteria-russia/
