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Leading decision-making factors in purchasing instant coffee in China as of May 2025

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Source

Release date

November 2025

Region

China

Survey time period

May 2025

Number of respondents

1,904 respondents

Method of interview

Online survey

Supplementary notes

Multiple answers are allowed.

Citation formats

Main criteria in purchasing instant coffee in China 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 11, 2025

According to a 2025 survey among Chinese instant coffee consumers, nearly ** percent of respondents said they consider the flavor important when purchasing instant coffee. Meanwhile, about ***percent of respondents said the price is essential in deciding which instant coffee to buy.

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