Level of agreement towards the statement "It is important to me to buy products from companies that act in a socially and ecologically responsible manner" in Germany from 2017 to 2021
(in million persons)
Characteristic
Fully agree
Agree/mostly agree
Somewhat agree/hardly agree
Don't agree at all
No answer
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Information on population:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2017: 23,106 respondents, representing 70.09 million people
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing 70.60 million people
2020: 23,138 respondents, representing 70.63 million people
The figures refer to the following studies: 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.
You can find more information on the methodology of the study here.
Figures have been rounded for easier understanding.
Citation formats
Social and ecological responsibility as purchasing criteria in Germany 2017-2021
In 2021, around million Germans aged 14 years and older stated that they fully agreed with the statement "It is important to me to buy products from companies that act in a socially and ecologically responsible manner". This graph shows the results of a survey on social and ecological responsibility as purchasing criteria in Germany from 2017 to 2021.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 17, 2021). Level of agreement towards the statement "It is important to me to buy products from companies that act in a socially and ecologically responsible manner" in Germany from 2017 to 2021 (in million persons) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/503750/social-and-ecological-responsibility-purchasing-criteria-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Level of agreement towards the statement "It is important to me to buy products from companies that act in a socially and ecologically responsible manner" in Germany from 2017 to 2021 (in million persons)." Chart. November 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/503750/social-and-ecological-responsibility-purchasing-criteria-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2021). Level of agreement towards the statement "It is important to me to buy products from companies that act in a socially and ecologically responsible manner" in Germany from 2017 to 2021 (in million persons). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/503750/social-and-ecological-responsibility-purchasing-criteria-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Level of Agreement towards The Statement "It Is Important to Me to Buy Products from Companies That Act in a Socially and Ecologically Responsible Manner" in Germany from 2017 to 2021 (in Million Persons)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2021, /statistics/503750/social-and-ecological-responsibility-purchasing-criteria-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Level of agreement towards the statement "It is important to me to buy products from companies that act in a socially and ecologically responsible manner" in Germany from 2017 to 2021 (in million persons) ÌÇÐÄÆƽâ°æ, /statistics/503750/social-and-ecological-responsibility-purchasing-criteria-germany/ (last visited July 30, 2026)
Level of agreement towards the statement "It is important to me to buy products from companies that act in a socially and ecologically responsible manner" in Germany from 2017 to 2021 (in million persons) [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 17, 2021. [Online]. Available: /statistics/503750/social-and-ecological-responsibility-purchasing-criteria-germany/
