* Calculated manually by deducting other categories' share from 100 percent.
The study considered advertising on the service myTarget, which is a targeting ad service on apps Vkontakte (VK) and Odnoklassniki (Ok.ru) and their mobile web versions in Russia and the CIS.
Citation formats
FMCG ad share on social media in Russia and CIS 2020, by product
Food advertising accounted for ** percent of the total ad spend on the targeting ad service myTarget in the segment of fast-moving consumer goods (FMCG) in social media in Russia and the CIS in the last three months of 2020. The second leading category was the household chemicals promotion, with a share of percent.
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My.com. (May 25, 2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1241528/fmcg-advertising-share-by-product-russia-cis/
My.com. "Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category." Chart. May 25, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1241528/fmcg-advertising-share-by-product-russia-cis/
My.com. (2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1241528/fmcg-advertising-share-by-product-russia-cis/
My.com. "Distribution of Advertising Spending in The Fmcg Industry on Mytarget in Russia and The Cis in 4th Quarter 2020, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2021, /statistics/1241528/fmcg-advertising-share-by-product-russia-cis/
My.com, Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category ÌÇÐÄÆƽâ°æ, /statistics/1241528/fmcg-advertising-share-by-product-russia-cis/ (last visited July 31, 2026)
Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category [Graph], My.com, May 25, 2021. [Online]. Available: /statistics/1241528/fmcg-advertising-share-by-product-russia-cis/
